Thoughts, facts, and knowledge
Digital transformation
Which traps do most organisations fall into, why digital transformation fails, and what can you do to succeed with digitalisation in your company.
Digitalisation
In this post, I try to help you to understand the difference between digitisation, digitalisation, digital transformation and digital readiness.
Anders explains what he thinks about omnichannel and why he doesn't want to use this expression.
Content creation
It's only by understanding the challenges and then changing what you do; can you get different results.
Ecommerce
At the end of October, I attended Episerver Ascend 2019 in Miami. Here are some of my reflections from this year’s event.
Digital design
With this article, I explain what designers can learn from the game World of Warcraft.
Inbound
What is an openness and trust spiral and how can this be used for inbound.
You’ve probably asked yourself two questions lately: How can we produce high-quality content, and how can we do that on a weekly basis?
Conversion
The way we communicate with each other has changed. Find out in this article why chatbots are important and how they work.
The invitation is the beginning of an event, and it doesn’t matter how you have planned the rest if no one shows up because of a poorly planned invitation
Whatever you are about to do involving online and digital, it must be fully aligned with your business strategy and your main company objectives.
Social media
I've put together a quiz asking about Instagram statistics and facts. Take the quiz and find out how well you know Instagram.
In 2001 I decided to go 100% digital, and I throw away pen and paper. This post will explain why I did it.
We explain why we switched from Photoshop to a new generation of design software. We also help you to navigate through all the choices you have today.
Take part of the Zoomer's reflections from INBOUND19 and watch the video on how to create a great buying experience with HubSpot.
Martin Ray
Anders Björklund
Mark Hooley
Jakob Thornér
Carl Wåhlander
Alexander Evjenth
Fabian Zetterberg
Elisabet Isacchi
Niyat Ghebremichael
Yeu-Kang Hua
