Thoughts, facts, and knowledge

The Onlinification Hub

Content creation

Content marketing mistakes: How your company can avoid them

If you don’t reach the expected impact with your content, learn from these common content marketing mistakes to improve your content creation.

Digital outlook

The end of companies as we know them?

There are two movements that can challenge this existing paradigm of companies – people and technology. Read about factors that could drive the change.

Marketing automation

Boost your lead generation with WCMS and Marketing Automation

How your online precense can give you more leads by combining systems for web content management and marketing automation.

Business strategy

Kanban process management: Why, when and how should you use it?

Find out how to get organised by using Kanban in projects. Get started in 5 minutes.

Business strategy

How to track Facebook and Instagram ads in HubSpot

Learn how to follow up on your Facebook- and Instagram ads in HubSpot with the extended ads add-on feature.

Social media

Chinese social media: The top platforms in 2016

Learn about the top 6 social media sites in 2016 on the Chinese market.

Branding

Be the brand experience conductor for digital natives

How do you create a brand experience that caters to digital natives?

Business strategy

Is your company providing effortless simplicity?

If your company could only focus on one primary challenge in 2017 and beyond, focus on creating effortless simplicity for me. What and why is that?

Content creation

How to pull off the perfect photo/video production

How to get in control before starting off a complex photo or video production.

Should I use PIM, DAM or both?

What can you do with a PIM and what can you do with a DAM? And what's the difference between them anyway?

Digital design

The failure button

When it comes to crafting great user experiences, there are two components that might be more important than others.

Conversion

Kotler says innovation is the future!

Thoughts about digital transformation and innovation from Professor Philip Kotler and Christian von Koenigsegg recent symposium: Welcome to the future!

Digital design

Customer satisfaction: What is user memory, and how can you apply it?

A while ago I read an interesting article on the concept of ‘user memory design.’ In this short blog piece I will condense what I learned into a summary.

How Augmented Reality can increase your customer loyalty

Augmented Reality can help your customers connect to your products and increase loyalty throughout the customer's decision journey.

Digital transformation

What is Industry 4.0 and why is it important?

We are rapidly approaching a pivotal moment in human history and the concept of Industry 4.0 and the second machine age is central to that development.

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