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The failure button

Digital design

The failure button

When it comes to crafting great user experiences, there are two components that might be more important than others.

Kotler says innovation is the future!

Conversion

Kotler says innovation is the future!

Thoughts about digital transformation and innovation from Professor Philip Kotler and Christian von Koenigsegg recent symposium: Welcome to the future!

Customer satisfaction: What is user memory, and how can you apply it?

Digital design

Customer satisfaction: What is user memory, and how can you apply it?

A while ago I read an interesting article on the concept of ‘user memory design.’ In this short blog piece I will condense what I learned into a summary.

How Augmented Reality can increase your customer loyalty

How Augmented Reality can increase your customer loyalty

Augmented Reality can help your customers connect to your products and increase loyalty throughout the customer's decision journey.

What is Industry 4.0 and why is it important?

Digital transformation

What is Industry 4.0 and why is it important?

We are rapidly approaching a pivotal moment in human history and the concept of Industry 4.0 and the second machine age is central to that development.

What is A/B testing and why, when and how shall I use it?

Conversion

What is A/B testing and why, when and how shall I use it?

More and more frequently we are asked about A/B-testing. People wonder what it is and why, when and how shall it shall be used.

How to create infographics in PowerPoint [Free Templates]

Content creation

How to create infographics in PowerPoint [Free Templates]

Get useful tips for how to create infographics in PowerPoint, and download the free templates!

How to overcome your digital marketing skills gap

Marketing

How to overcome your digital marketing skills gap

5 basic tips to bridge your digital marketing knowledge gap and stay up to date!

Compelling reasons to incorporate 3D/CGI into your upcoming campaign

Compelling reasons to incorporate 3D/CGI into your upcoming campaign

Learn more about why you should consider CGI in your next campaign.

How to get 100 employees to write blog posts

Business blogging

How to get 100 employees to write blog posts

Get useful tips on how to make employees write blog posts and learn how to go from 10 to 100 writers.

Great CTA examples based on real-world data

Conversion

Great CTA examples based on real-world data

What constitues a great CTA? (short for Call-To-Action) We go through some of the principles and look at examples based on real-world data.

A brief history of 3D/CGI

A brief history of 3D/CGI

Learn about how CGI (Computer Generated Imagery) has taken a step outside the movies and is now used in almost all forms of digital communication.

HubSpot nomenclature: 5 steps for perfect internal naming

HubSpot

HubSpot nomenclature: 5 steps for perfect internal naming

Here are 5 steps to help you build an internal name nomenclature with good examples and provide a template.

Do you dare to change?

Business strategy

Do you dare to change?

Is there a need for change in marketing? Hans Oskar suggests that development in society requires re-thinking of strategies in companies.

5 learnings from Pokémon GO on how to increase Customer Experience!

Customer satisfaction

5 learnings from Pokémon GO on how to increase Customer Experience!

Pokémon GO is an excellent example of customer experience. Read about five learnings about increasing the customer experience and inbound.