Thoughts, facts, and knowledge
Ecommerce
There is both a philosofical conviction and statistical proof, so read this article and be inspired to unleash your online business.
Reporting & Analytics
In marketing and sales today realise the need to make educated decisions based on data, one thing ultimately determines success: A metric-driven culture.
Content creation
If you look for photos and films with a CC0 license (Creative Commons zero license) you can be sure that there are ‘No rights reserved’.
Inbound
Guidance for calculating ROI of implementing a Content Management System (CMS).
Get an introduction to what a cms is and why you should use it. Get an overview of the most common platforms.
Images are key to get content attractive. Searching for images is time-consuming. To save you time I have gathered ten great sources for free images
The Internet of Things (IoT) is predicted to be the single most important factor impacting fundamental business logic in the coming decades. Learn why.
SEO
Have you ever heard of the ‘filter bubble’? In this blog post we'll shortly explain the concept, and why it’s important to be aware of it.
Marketing
Remember that you need to have peoples’ written consent if you use them in your images when marketing your products, solutions or services.
In this post we analyse which offsite touch points have brought in the most visits and leads to our customers so far this year.
Social media
LinkedIn can be a great source for business intelligence and help picture the size of your competition by simply performing a few searches.
How do you decide which offsite touch point to use? For example how do you decide whether YouTube or Vimeo is the right place to host video content?
Digital outlook
Zooma shares some trends and insights about how to spend your budget to achieve maximum ROI.
Customer satisfaction
NPS is a metric for assessing loyalty for a company's brand, products or services. It also correlates with business growth and trustworthiness.
How should you organise your ecommerce team around the Inbound methodology, what typical roles are needed and what skills are necessary?
Stellan Björnesjö
Elisabet Isacchi
Fredrik Abrahamsson
Ingrid Wallgren
Sofie Holmkvist
Martin Ray
Jonas Ydkvist
Anders Björklund
