Thoughts, facts, and knowledge
Marketing automation
In this article, we'll explore what marketing automation is and isn't, and why - despite its alluring name - it's not for laggards.
Content creation
The main criterion for content is whether the quality is relevant to the recipient. But what is high quality content? Here are some things to keep in mind.
Business strategy
I try to explain what strategy is, fully aware that my interpretation is based on experience, and not what the schoolbooks of the world tell us.
Digital transformation
To help you figure out which remote work tools might be helpful for you and your team, I gathered some of the tools we are using.
Get tips and a checklist for efficient proofreading before publishing content online.
This post shows how customer-centric thinking can be the differentiator between no job offers or landing your dream job.
I have created 'Online and digital definitions'. It is about the importance of talking about the same things when it comes to online and digital is crucial
Find out what a content offer is and why it is important. And also, download the guide on how to create a content offer in 30 minutes.
What is a digital strategy and get the presentation in which you will find a classification of six types of digital strategies.
Customer satisfaction
In this article, you will find advice and examples on how to impress customers.
Business blogging
Learn why a business blog is so important for your business and download the step-by-step guide on how to start a business blog.
Interesting things we’ve bookmarked in January 2020. From Digital outlooks and trends 2020 to AI articles. We hope you find them interesting and useful!
Which traps do most organisations fall into, why digital transformation fails, and what can you do to succeed with digitalisation in your company.
Digitalisation
In this post, I try to help you to understand the difference between digitisation, digitalisation, digital transformation and digital readiness.
Ecommerce
At the end of October, I attended Episerver Ascend 2019 in Miami. Here are some of my reflections from this year’s event.
Stellan Björnesjö
Peter Ishii
Anders Björklund
Niyat Ghebremichael
Jorik Boot
Elin Salekärr
Martin Ray
Jakob Thornér