Thoughts, facts, and knowledge
Interesting things we’ve bookmarked in January 2020. From Digital outlooks and trends 2020 to AI articles. We hope you find them interesting and useful!
Digital transformation
Which traps do most organisations fall into, why digital transformation fails, and what can you do to succeed with digitalisation in your company.
Digitalisation
In this post, I try to help you to understand the difference between digitisation, digitalisation, digital transformation and digital readiness.
Ecommerce
At the end of October, I attended Episerver Ascend 2019 in Miami. Here are some of my reflections from this year’s event.
Inbound
What is an openness and trust spiral and how can this be used for inbound.
Content creation
You’ve probably asked yourself two questions lately: How can we produce high-quality content, and how can we do that on a weekly basis?
Conversion
The way we communicate with each other has changed. Find out in this article why chatbots are important and how they work.
The invitation is the beginning of an event, and it doesn’t matter how you have planned the rest if no one shows up because of a poorly planned invitation
Social media
I've put together a quiz asking about Instagram statistics and facts. Take the quiz and find out how well you know Instagram.
In 2001 I decided to go 100% digital, and I throw away pen and paper. This post will explain why I did it.
Digital design
We explain why we switched from Photoshop to a new generation of design software. We also help you to navigate through all the choices you have today.
Take part of the Zoomer's reflections from INBOUND19 and watch the video on how to create a great buying experience with HubSpot.
SEO
Learn more about Google updates and what questions Google asks. To help you create more relevant content, download my free guide.
Imagery has never been as important as now. But the narrative has changed. People want the images to speak the truth, to be honest, and real.
Customer satisfaction
Advantages of making your NPS-scores public. Also, download the guide to increase your survey response rate.