Thoughts, facts, and knowledge
Inbound
This article outlines Zooma's view on the gated vs ungated content debate and insights into how we reason ourselves and advise our customers.
Content creation
Are you trying to reduce friction in your content creation process? Here are some tips that have helped us in the past.
If you want your content to be interesting and engaging for readers, you need a good mix of content formats. Here are some possible formats to focus on.
Business blogging
Happy New Year! Here are the most-read articles of 2020 from The Onlinification Hub.
Here is The Onlinification Hub's most-downloaded content of 2020.
Customer satisfaction
There is a massive disconnect between what content B2B-buyers expect and what B2B-companies deliver. Find out what you and your company can do about it.
Digital transformation
Digital business and sales transformation is a hot topic in B2B. Money is spent redesigning customer experience, sales processes, and business models.
2020 has been an interesting year, to say the least. How has it changed the way I use the web?
Learn how you and your company can achieve the wanted balance between data privacy and personalisation!
Here is a brief summary of the cookie law and GDPR-compliant tools you need to use.
Marketing automation
The purpose of the article is to inspire you to increase your usage of email marketing.
Social media
Learn how the LinkedIn algorithm works and how to outsmart it.
Change and transformation are slow. Learn how to start being fast.
Sharing with you some of the resources we’ve bookmarked in October 2020. We hope you find them interesting and useful!
Business strategy
In this article, I present my view on how you could overcome operational silos.
Stellan Björnesjö
Alexander Evjenth
Doug Bolton
Anders Björklund
Carl Wåhlander
Fabian Zetterberg
Niyat Ghebremichael
