Thoughts, facts, and knowledge
Content creation
To create high-quality knowledge content that you can publish regularly and consistently, you need a content team. Here's how you set one up.
Marketing automation
Marketing automation is a powerful tool - but if you want to do it well, you need to follow these best practices.
Social media
When to post on LinkedIn. Social media activity can expose companies to extensive target group members that could turn into leads and business.
Inbound
This article outlines Zooma's view on the gated vs ungated content debate and insights into how we reason ourselves and advise our customers.
Are you trying to reduce friction in your content creation process? Here are some tips that have helped us in the past.
Digital transformation
Digital business and sales transformation is a hot topic in B2B. Money is spent redesigning customer experience, sales processes, and business models.
Here is a brief summary of the cookie law and GDPR-compliant tools you need to use.
The purpose of the article is to inspire you to increase your usage of email marketing.
Learn how the LinkedIn algorithm works and how to outsmart it.
Business strategy
In this article, I present my view on how you could overcome operational silos.
Learn more about the inbound marketing certification, why it's important, and download a detailed guide for attending an inbound marketing course.
Before start posting on social media, it's important to know what you need to consider. Read this article and download the complete social media guide.
I have listed a couple of questions here, that you could create answers to, and potentially get your desired digital transformation right.
Companies need to show interest in and understand the importance of customer-centricity to please their customers in every encounter.
Customer satisfaction
Customer Performance Indicators (CPIs) can help you identify your customers' problem and solve it.
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Niyat Ghebremichael
Stellan Björnesjö
Anders Björklund
Alexander Evjenth
Fabian Zetterberg
