Thoughts, facts, and knowledge
Inbound
This article outlines Zooma's view on the gated vs ungated content debate and insights into how we reason ourselves and advise our customers.
Content creation
Are you trying to reduce friction in your content creation process? Here are some tips that have helped us in the past.
Digital transformation
Digital business and sales transformation is a hot topic in B2B. Money is spent redesigning customer experience, sales processes, and business models.
Here is a brief summary of the cookie law and GDPR-compliant tools you need to use.
Marketing automation
The purpose of the article is to inspire you to increase your usage of email marketing.
Social media
Learn how the LinkedIn algorithm works and how to outsmart it.
Business strategy
In this article, I present my view on how you could overcome operational silos.
Learn more about the inbound marketing certification, why it's important, and download a detailed guide for attending an inbound marketing course.
Before start posting on social media, it's important to know what you need to consider. Read this article and download the complete social media guide.
I have listed a couple of questions here, that you could create answers to, and potentially get your desired digital transformation right.
Companies need to show interest in and understand the importance of customer-centricity to please their customers in every encounter.
Customer satisfaction
Customer Performance Indicators (CPIs) can help you identify your customers' problem and solve it.
Here are the most read blog articles on The Onlinification Blog of the first half of 2020!
Business blogging
In this article, we give some tips on how to find the right frequency and timing for publishing your articles.
How to define CPI, and how to distinguish and connect CPIs to KPIs?
Stellan Björnesjö
Alexander Evjenth
Anders Björklund
Fabian Zetterberg
Niyat Ghebremichael
