Thoughts, facts, and knowledge
Customer journey
It's important to understand your customer journey if you want to improve your customer experience - in this article, we explain what it is.
What is digital readiness, and how can your company achieve it? That's what we discussed in a pod episode - which we've summarised here. Enjoy!
CRM
If you're considering investing in HubSpot CRM, read our guide first to find out what it has to offer.
Digital sales
What's the best way for a sales team to generate leads in 2021? As always, relevance is key.
Sales enablement
Sales enablement - is it a must-have, or just a good-to-have for your sales team?
HubSpot
If you're considering testing HubSpot's Marketing Hub, you can get the information you need to make a decision in this article.
Customer satisfaction
Keep it simple!
Digital transformation
The rise of remote work means you may need to onboard your new employees digitally. Here are some tips to help this process go as smoothly as possible.
Have you ever received marketing emails? If so, you probably have an opinion of whether it was successful. Find out how to ensure success in this article.
Social media
If you're looking to get started with audio content, where should you focus your resources? In this article, I offer some answers.
HubSpot's list of marketing trends for 2021 has some great insights - I've summarised what I think are the most interesting ones.
Marketing automation
Finding the best marketing automation tool is a challenge because there are so many. Learn what to consider and which are most highly rated by B2B users.
Content creation
In part 2 of our series on the knowledge content creation process, we take a look at how the process actually works in practice and the routine behind it.
ABM
If you're looking to get started with ABM, we've got some tips for the necessary steps you need to take first in your organisation.
An introduction to account-based marketing from a CFO's perspective.
Doug Bolton
Alexander Evjenth
Stellan Björnesjö
Anders Björklund
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