Thoughts, facts, and knowledge
Branding
Decisions are often based on how things look. In business, it's called brand perception, which is an essential aspect of brand management.
Customer satisfaction
Keeping active customers happy is one thing - but how do you re-engage with customers and prospects that have fallen off your radar? Anders has some tips.
Sales enablement
In 5 steps Tobias guides you to create your own sales enablement program - and be effective & successful in doing so.
Business strategy
Big data is an immense field of opportunities for companies. Insights from big data can identify and solve problems within your organisation.
Do you have suitable marketing activities in place to meet your audience's demands and stay ahead of your competitors?
Technology has its place in any sales enablement program. Learn what a sales enablement platform is, what you can expect from it... and be warned.
The technology evolution to serve unique B2B needs is accelerating, and the market will accelerate right alongside it.
Content creation
To increase effectiveness of content over time, you need to use content authority.
Buyer's journey content is vital - many companies are great at creating content for the journey's start, but not the later stages. Here's how to to fix it.
Digital sales
Can we now say welcome to a modern world supporting the new B2B buying?
Marketing automation
These are the essential steps to take, questions to ask, and typical hurdles to overcome when you implement marketing automation software.
Most businesses are great at coming up with new digital transformation projects - this matrix will help you prioritise them so that they actually get done.
Inbound sales are the critical foundation of a modern sales team approach because as the buying process changes, your sales approach needs to transform.
Written content is not as powerful as it used to be, you need to prioritise the quality for it to continue to perform.
This article guides you through the most-important metrics for understanding your pipeline, commercial strategy, and overall business performance.
Elin Salekärr
Anders Björklund
Tobias Pasma
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Stellan Björnesjö
Martin Ray
