The Onlinification Hub

Big data is still a hot topic among corporate decision-makers. In my opinion, many of them should focus on getting their small data in order first.

Optimising content cadence for your published articles is crucial in creating long-term success from your B2B content and maximising SEO results.

A CRM system is not always capable of doing marketing automation. So what is the difference between marketing automation and CRM, and do I need them both?

There are various options for enacting a digital transformation as technology becomes better and more standardised, with many tools to choose from.

Get a clear overview of why, still today, an inbound marketing strategy is the best thing you can do for your customers and your business.

Explore the levels of sales transformation and how to achieve organisational sales transformation.

Technology has its place in any sales enablement program. Learn what a sales enablement platform is, what you can expect from it... and be warned.

To increase effectiveness of content over time, you need to use content authority.

Can we now say welcome to a modern world supporting the new B2B buying?

These are the essential steps to take, questions to ask, and typical hurdles to overcome when you implement marketing automation software.

Most businesses are great at coming up with new digital transformation projects - this matrix will help you prioritise them so that they actually get done.

This article guides you through the most-important metrics for understanding your pipeline, commercial strategy, and overall business performance.

It doesn't matter how big your company is - you should have a CRM data strategy. Here are some tips on how to create one and what to think about.

Webinars can be a great tool when used right - but they can be intimidating for first-timers. Here's some tips to make sure your first one goes smoothly.

If the customer is always right, does it make sense to challenge the person you are trying to do business with? Anders gives his thoughts in this article.