Thoughts, facts, and knowledge
Marketing automation
A CRM system is not always capable of doing marketing automation. So what is the difference between marketing automation and CRM, and do I need them both?
Customer satisfaction
Most potential buyers say salespeople are not trustworthy. You need to prove them wrong. The bigger the deal, the more trust it takes.
Digital transformation
There are various options for enacting a digital transformation as technology becomes better and more standardised, with many tools to choose from.
Inbound
Get a clear overview of why, still today, an inbound marketing strategy is the best thing you can do for your customers and your business.
Digital sales
Explore the levels of sales transformation and how to achieve organisational sales transformation.
Branding
Decisions are often based on how things look. In business, it's called brand perception, which is an essential aspect of brand management.
Keeping active customers happy is one thing - but how do you re-engage with customers and prospects that have fallen off your radar? Anders has some tips.
Sales enablement
In 5 steps Tobias guides you to create your own sales enablement program - and be effective & successful in doing so.
Business strategy
Big data is an immense field of opportunities for companies. Insights from big data can identify and solve problems within your organisation.
Do you have suitable marketing activities in place to meet your audience's demands and stay ahead of your competitors?
Technology has its place in any sales enablement program. Learn what a sales enablement platform is, what you can expect from it... and be warned.
The technology evolution to serve unique B2B needs is accelerating, and the market will accelerate right alongside it.
Content creation
To increase effectiveness of content over time, you need to use content authority.
Buyer's journey content is vital - many companies are great at creating content for the journey's start, but not the later stages. Here's how to to fix it.
Can we now say welcome to a modern world supporting the new B2B buying?
Stellan Björnesjö
Anders Björklund
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Tobias Pasma
Elin Salekärr
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