Thoughts, facts, and knowledge
When barriers to business start popping up, sales teams need to find new ways of getting round them - how is your team doing?
Inbound
Have you ever wondered how to decide between inbound vs. outbound marketing? This article gives you a clear overview of the answer!
Content creation
With the use of Copy.ai, Grammarly and HubSpot I found out how to write a blog post fast. But would I do it again? Absolutely not!
SEO
Are you serious about your SEO efforts? Then you should build an in-house SEO team instead of hiring an agency. Check out our article on SEO team structure
CRM
Big data is still a hot topic among corporate decision-makers. In my opinion, many of them should focus on getting their small data in order first.
Business blogging
Optimising content cadence for your published articles is crucial in creating long-term success from your B2B content and maximising SEO results.
Marketing automation
A CRM system is not always capable of doing marketing automation. So what is the difference between marketing automation and CRM, and do I need them both?
Digital transformation
There are various options for enacting a digital transformation as technology becomes better and more standardised, with many tools to choose from.
Get a clear overview of why, still today, an inbound marketing strategy is the best thing you can do for your customers and your business.
Digital sales
Explore the levels of sales transformation and how to achieve organisational sales transformation.
Sales enablement
Technology has its place in any sales enablement program. Learn what a sales enablement platform is, what you can expect from it... and be warned.
To increase effectiveness of content over time, you need to use content authority.
Can we now say welcome to a modern world supporting the new B2B buying?
These are the essential steps to take, questions to ask, and typical hurdles to overcome when you implement marketing automation software.
Business strategy
Most businesses are great at coming up with new digital transformation projects - this matrix will help you prioritise them so that they actually get done.
Anders Björklund
Tobias Pasma
.jpg?width=800&name=zooma-person-sitting-by-his-desk%20(2).jpg)
Daniel Falk
Martin Ray
Stellan Björnesjö
.jpg?width=800&name=zooma-meeting%20(3).jpg)
