Thoughts, facts, and knowledge
Digital sales
Selling to a DMU can be complex. Reconsider your sales methodology and the role of marketing to enable sales in closing more deals.
Customer satisfaction
For measuring customer loyalty in B2B industries, the Net Promoter Score (NPS) is the most widely used metric - but what is a good NPS score?
Podcasting
After 2 years of hosting The Onlinification Pod, I've gathered my tips on how to be a good podcast host and get as much out of your guests as possible.
Business blogging
Are your usual sources of content ideas beginning to run dry? Take a look at Alexander's tips on the best places to find inspiration as a content creator.
The Onlinification Pod was founded on curiosity about what it takes to run a weekly podcast. Now two years later, it's time to reflect on lessons learned.
Marketing automation
This example shows the power of combining sales and marketing automation using a collaborative approach between marketing and sales.
Content creation
Any company can start a business blog. Learn how to run it successfully in the long run.
Business strategy
Learn more about what digital marketing and digital marketing strategy framework are and what the key to a successful digital marketing plan is.
Prospect research is essential. To help you out, we've compiled a list of some of the best places to research buyers before interacting or conversing.
Customer experience
Data and statistics are fundamental in any business but do not always make people feel very much. That's where storytelling comes in.
HubSpot
In this article, I explore and explain how you could gear the power of your data and turn your CRM into a valuable and revenue-generating machine.
Branding
Lately, I've been thinking about the best superpower for a brand. But I realised there's already a way to get those results - with a solid brand strategy.
This article describes four critical focus areas you must be aware of to ensure you create relevant social content and give the best possible experience.
CRM
Learn how to convince customers to volunteer their data & how to manage this first-party data effectively.
Drip campaigns and Lead nurturing are both excellent tactics, but they become truly great when combined.