Thoughts, facts, and knowledge
Sales enablement
Embracing digital transformation by taking a good look at your tech stack now is a move to future-proof your organisation and achieve measurable sales ROI.
Digital transformation
Reflections on why there hasn't happened more in the past 25 years when it comes to business development and digital transformation.
Many marketing departments don't interact much with the sales team. Better sales and marketing alignment could lead both departments to improved results.
Podcasting
I've done a lot of podcasting over the last couple of years - now, I'll tell you how to get started with my tips for podcast equipment for beginners.
Business blogging
Writing an article for a business blog aims to initiate conversions that drive more business. To succeed, there are some things you need to consider.
Digital sales
Selling to a DMU can be complex. Reconsider your sales methodology and the role of marketing to enable sales in closing more deals.
Customer satisfaction
For measuring customer loyalty in B2B industries, the Net Promoter Score (NPS) is the most widely used metric - but what is a good NPS score?
After 2 years of hosting The Onlinification Pod, I've gathered my tips on how to be a good podcast host and get as much out of your guests as possible.
Are your usual sources of content ideas beginning to run dry? Take a look at Alexander's tips on the best places to find inspiration as a content creator.
The Onlinification Pod was founded on curiosity about what it takes to run a weekly podcast. Now two years later, it's time to reflect on lessons learned.
Marketing automation
This example shows the power of combining sales and marketing automation using a collaborative approach between marketing and sales.
Content creation
Any company can start a business blog. Learn how to run it successfully in the long run.
Business strategy
Learn more about what digital marketing and digital marketing strategy framework are and what the key to a successful digital marketing plan is.
Prospect research is essential. To help you out, we've compiled a list of some of the best places to research buyers before interacting or conversing.
Customer experience
Data and statistics are fundamental in any business but do not always make people feel very much. That's where storytelling comes in.
Anders Björklund
Annika Eriksson
Alexander Evjenth
Tobias Pasma
Martin Ray
Stellan Björnesjö
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Elin Salekärr