This ‘stat of the week’ is about search. According to Wordstream, 50% of all search queries are now four words or longer. This suggests that search terms are getting increasingly sophisticated and specific. This in turn puts greater demands on brands to create relevant content to be found by search engines.
Chief Analyst & Digital Strategist since 2011. Advise businesses on how online and digital impact their business and plan a strategy to achieve maximum results. Inofficially top lumberjack at Zooma, officially top trendspotter.