Thoughts, facts, and knowledge
Business strategy
Is there a need for change in marketing? Hans Oskar suggests that development in society requires re-thinking of strategies in companies.
Customer satisfaction
Pokémon GO is an excellent example of customer experience. Read about five learnings about increasing the customer experience and inbound.
What are the pros and cons with hosting your site (WCMS) on premise vs. cloud-based?
Connect your Google AdWords account to HubSpot!
Conversion
Learn to increase your click through rates from the SERP and social shares.
What is the age of social products and how is it transforming the basis of what competitive advantage is?
Branding
In this ‘onlinified’ world, digital impressions last forever. Are you treating your online identity with the care it deserves?
I have been asking lots of competent friends if they can mention three tech projects with an online or digital focus that has been easy to understand
Ecommerce
There is both a philosofical conviction and statistical proof, so read this article and be inspired to unleash your online business.
Inbound
Here is Zooma’s summer reading list for you to explore and enjoy
Content creation
Get your internal content machine spinning and your business blog sparkle. Read my six tips on how to make it possible.
Reporting & Analytics
In marketing and sales today realise the need to make educated decisions based on data, one thing ultimately determines success: A metric-driven culture.
Digital transformation
In 2001 I decided to throw away pen and paper to go digital first! This post explains why I did it.
If you look for photos and films with a CC0 license (Creative Commons zero license) you can be sure that there are ‘No rights reserved’.
Guidance for calculating ROI of implementing a Content Management System (CMS).
Hans Oskar
Fabian Zetterberg
Fredrik Abrahamsson
Qarin Lövgren
Stellan Björnesjö
Anders Björklund
Ingrid Wallgren
Louise Waern
Elisabet Isacchi
