Stat of the week – B2B buyer journey

By Martin Ray

Stat of the week – B2B buyer journey

This ‘stat of the week’ is about the B2B buyer journey.

Already back in 2012, Harvard Business Review reported a survey finding that ‘more than 90% of C-level executives said they “never respond to cold calls or e-mail blasts.”’ In 2015, LinkedIn confirmed HBR’s finding by reporting that, ‘90% of B2B decision makers never respond to any form of cold outreach, while 75% of them use social media in their decision-making process.’

Are you still pinning your sales strategy to cold calls and e-mail blasts?


Martin Ray
Chief Analyst & Digital Strategist since 2011. Advise businesses on how online and digital impact their business and plan a strategy to achieve maximum results. Inofficially top lumberjack at Zooma, officially top trendspotter.
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