The B2B Enablement Hub

A prerequisite for being able to perform fast and accurate analytics in HubSpot (or any other tool for that matter) is to use coherent naming for activities. To come up with a suitable naming convention isn’t always easy and often takes more than a few iterations to get right, but it’s definitely worth the effort. In this blog post I’ll cover 5 steps to building an internal naming nomenclature, give examples and provide a template to help you in the right direction.

Different times call for different measures. You have heard it before. But, are the times really that different? Or, are they actually the same—meaning that an old school marketing method like ‘pay, spray, pray’ still does the trick? Let’s make a quick journey through society to see if we can find anything that suggests that different measures in marketing are needed. 

What’s the secret to launching an overnight worldwide success? 20 years of practising! Pokémon GO has done a lot of things right, and we thought it would be interesting to look into some of those things and see how we can apply them to Customer Experience and Inbound.

When choosing hosting solution for your WCMS it often comes down to a choice between an on-premise or cloud-based solution. So what are the main arguments for each solution? 

Zooma partner HubSpot has made it possible to connect your Google AdWords account to HubSpot. You can now combine your data in one place and go beyond just Click-through-rates. 

This is the third post in a series of articles that will guide you on how to create texts that will be found, read and shared. So, let’s increase your click through rate in the search engine result pages and from your social share previews.

A couple of years ago there was an article published in Harvard Business Review named The Age of Social Products. It might sound very futuristic, but in fact, already at that time the age of social products was already here. So what is it and how is it transforming the basis of what competitive advantage is?

In our increasingly digitized world, traditional face-to-face meetings are no longer the primary means to form first impressions. Instead, individuals rely on search engine results from platforms like Google or LinkedIn profiles to gather information about others. These initial digital impressions have the potential to endure indefinitely.

Predicting the future is always a risky thing so the above statement is a bold one to make. However, in this case I like my odds. There is both a philosophical conviction and statistical proof, and contrary thinking will probably end up as wishful thinking. So, read this article and be inspired to unleash your online business.

Anyone in marketing and sales today realise the need to make educated decisions based on data, but few manage to get to a point where ambition becomes reality. Resources are added, investments are made, but one important component tends to be overlooked, the one thing that ultimately determine success: A metric driven culture.  

It’s a bit of a jungle out there, also when it comes to different licenses of both free and purchased images. If you look for photos and films with a CC0 license (Creative Commons zero license) you can be sure that you won’t have a long list of demands and requirements. CC0 equals ‘No rights reserved’.

I have been working with website Content Management Systems (CMS) for 16 years or so. Around the time I got started, there was a flood of discussion about the ROI of implementing a content management system, mostly written by vendors trying to sell very expensive software in an immature market. We are now in a more mature market, but over the past 16 years two big things have changed:

A Web Content Management System, WCMS - now almost exclusively referred to as CMS, is a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages to create and manage website content with relative ease. 

When creating content—a blog post, a power point presentation or any other type of communication—images are key for getting your content packaged in an attractive and effective way for your audience.

Searching for the right images though, can be both time consuming and expensive if you need to buy images.

To save you some time, I have gathered ten sources for free images that I find useful.

The Internet of Things (IoT) is defined as the network of physical objects—devices, vehicles, buildings and other items—embedded with electronics, software, sensors, and network connectivity that enables these objects to collect and exchange data. Almost regardless of industry, the IoT is predicted to be the single most crucial factor impacting fundamental business logic in the coming decades.