Thoughts, facts, and knowledge
Content creation
Get to know your personas to be able to pick up their ‘tone-of-voice’ when it comes to how to communicate with them in a dialogue, not a monologue.
Images are key to get content attractive. Searching for images is time-consuming. To save you time I have gathered ten great sources for free images
Get tips about what you need to prepare before you upload a podcast to iTunes.
The Internet of Things (IoT) is predicted to be the single most important factor impacting fundamental business logic in the coming decades. Learn why.
Conversion
Let’s take a look at 4 areas you should prioritise when reporting Inbound performance to management, beyond Visits, Page views and Conversion rate!
Business blogging
Is monthly newsletters still a cruicial part of your digital marketing mix? Get six reasons why you should move from sending newsletters to blogging.
What does personalisation mean? What do you need to consider if the future of online and digital content is that it will be more personalised?
Inbound
This is a personal story about learning, how to be a challenger, Seth Godin, and conclusions, based on events from INBOUND 2015 in Boston.
SEO
Have you ever heard of the ‘filter bubble’? In this blog post we'll shortly explain the concept, and why it’s important to be aware of it.
Marketing
Remember that you need to have peoples’ written consent if you use them in your images when marketing your products, solutions or services.
When deploying an Inbound methodology it’s crucial to create a solid brand- and communication platform to guide your communication as a brand.
A couple of days ago I had a cup of java with a friend and he asked me what I have my smartwatch for? Here is my answer.
In this post we analyse which offsite touch points have brought in the most visits and leads to our customers so far this year.
Social media
Zooma's sharing our tips o how to increase your Twitter presence - both for you as an individual and for your company's sake.
Time to create content that will be found, read and shared? This, the first post in a series, is on the essence of an online text; its keywords.
Per-Henrik Persson
Elisabet Isacchi
Charlotte Björsjö
Ingrid Wallgren
Fabian Zetterberg
Louise Waern
Yeu-Kang Hua
Stellan Björnesjö
Sofie Holmkvist
Anders Björklund
Martin Ray
Qarin Lövgren