Thoughts, facts, and knowledge
Continuing upon a series we started last year, and we're sharing with you some of the resources we're bookmarking between members of the Zooma team.
Business strategy
The Mobile World Congress is for the mobile industry and a mini-universe for all things mobile. Here are some reflections and thoughts from Zooma.
Content creation
When, where and how do you get creative? Learn how to approach problem solving and the creative process using lateral thinking.
Do consumers trust online advertising? According to Nielsen trust is on the rise with earned media still very much on top.
Humans love to compete and the same applies in the marketing and communications industry. What's the main force for agencies to compete for coveted prices?
Through the years there is one single blog that I return to each and every day… and that is brilliant Seth Godin's impressive blog.
Almost “all” agencies working with brands and companies suddenly are loaded with strategists…
Social media
Linkedin might be the dominant player when it comes to our professional offsite networking, but it's too early to forget about Xing and Viadeo.
I still run into situations where I wonder if and how companies and brands think through how they want to be perceived? I am certain about the answer.
It’s clear that the automotive industry in Europe is in trouble and has been so for the last couple of years. Are we in fact approaching "peak car"?
Conversion
Online trends in B2B ecommerce are clear but compared to the B2C market, most B2B companies still have a long way to go.
If you still question online, it’s time to stop and face the facts of the importance of it. Behaviors have changed based on eternal habits and needs.
Smartphones in the world has already passed 1 billion and will grow rapidly in the next few years - What will it mean for your online strategy?
Quite recently, in a typical marketing department of a typical company, three people had a discussion about a product launch campaign.
There are many important turning points in the history of human invention and evolution of technology. We're about to write the next great chapter.
Stellan Björnesjö
Ingrid Wallgren
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Mattias Granat
Martin Ray
Anders Björklund
