Thoughts, facts, and knowledge
How should you think when purchasing projects from an agency? Here are some thoughts based on 25 years experience of sourcing global and local agencies.
Reporting & Analytics
In marketing and sales today realise the need to make educated decisions based on data, one thing ultimately determines success: A metric-driven culture.
Business strategy
Why is it that some companies fail with Inbound? Here are the 6 main reasons why companies fail with implementing Inbound.
Digital transformation
In 2001 I decided to throw away pen and paper to go digital first! This post explains why I did it.
Content creation
If you look for photos and films with a CC0 license (Creative Commons zero license) you can be sure that there are ‘No rights reserved’.
Inbound
Guidance for calculating ROI of implementing a Content Management System (CMS).
How to maximize the outcome when buying a project from an agency
Why is it so difficult for most large companies to change and take advantage of new opportunities?
Use these simple rules to create impactful content that supports the buyer’s journey.
The Inbound methodology requires that you shift mindset. So at its most basic level what is Inbound?
Get an introduction to what a cms is and why you should use it. Get an overview of the most common platforms.
Learn what a DDoS attack is and how you can be protected.
SEO
Is it possible to create content that persuades us to read? The short answer is yes. And the keys are reviled in this post.
Get to know your personas to be able to pick up their ‘tone-of-voice’ when it comes to how to communicate with them in a dialogue, not a monologue.
Images are key to get content attractive. Searching for images is time-consuming. To save you time I have gathered ten great sources for free images
Hans Oskar
Stellan Björnesjö
Martin Ray
Anders Björklund
Elisabet Isacchi
Fredrik Abrahamsson
Karin Myhrén
Martin Egerström
Per-Henrik Persson
Charlotte Björsjö
Qarin Lövgren
