Thoughts, facts, and knowledge
online nomenclature,sharevertising
When we will be amazed by a device again?
Conversion
online nomenclature, what is kbi's
Ecommerce
Did you ever stop from buying something online because it was too difficult to return? One brand is reinventing the ecommerce return experience.
Business strategy
Setting a strategy that generates results. Secrets to a successful strategy are revealed in the book “Good Strategy Bad Strategy” by Richard Rumelt.
Inbound
Enjoy this video by HubSpot's founders, Brian Halligan & Dharmesh Shah, introducing the Inbound Marketing Experience at Inbound 2013.
Some countries have are more than 50% mobile online traffic. Is your company providing a great mobile user experience?
Branding
A while ago a car manufacturer launched an automotive advertising campaign that got my attention. I still don't own a car from them. Why?
It's always interesting to read through companies' vision statements. One of my favourite vison statements is Amazon's.
I very often hear people exemplifying the best vision they know with John F Kennedy's Man on the Moon Speech. But is that really a vision?
What is an online touchpoint? An online touchpoint is the interface of a place online.
How often do you get a "Thank you" from the brands and companies that you purchase from and interact with?
Content creation
In August 2012 medium.com, the blogging platform, was opened. If you haven't tried it yet, get started!
Is marketing harder today than yesterday? Some of you say yes, some say no. Here are some of Zooma's thoughts.
Continuing upon a series we started last year, and we're sharing with you some of the resources we're bookmarking between members of the Zooma team.
Anders Björklund
Stellan Björnesjö
Louise Waern
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Martin Ray
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