Thoughts, facts, and knowledge
Business strategy
Apple makes great software and has a complete ecosystem of great products, we all know that. But what is the more hidden reason behind their success?
Consumers adopt new technology faster than businesses do. Why? And what does it mean for consumers expectations about companies' online presence?
Ecommerce
If you think that you won’t buy a new car online, think again. Here's proof that change in the automotive industry might come faster than you think.
Inbound
Online has made people change their behaviour when it comes to discovering information and companies now need to increase focus on inbound marketing.
Conversion
Have you ever wondered why measuring and optimizing a conversion rate is important? If so, you're not alone. For many online marketers the concept of
We got an interesting question from a customer a couple of days ago. He asked Stellan and me,while sipping a cup of java, if apps is the thing?
On Tuesday 19th of May, at 5 p.m. CET+1, Zooma has an event "The Art Of Evolution" for some invited customers. YOU can follow the event on twitter.
One morning when I took the bus to the agency I realised that it nowadays it's more space on the bus for the commuters standing and increased comfort
A while ago it was revealed that Facebook has the "....ability to read any text message sent over mobiles and tablets which have downloaded its mobi
Social media
Facebook has released two new features. The first one is geared towards brands and allows a brand to see the percentage of fans who saw as well as li
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It’s easy to think of online as something that has come quite far in its development already. After all, the World Wide Web has been around for 20 od
There are a few books that you shall know from cover to cover to claim that you know the basics of online... Inbound Marketing by Brian Halligan and
Today Google launched its online storage service “Drive” which it describes as “place where you can create, share, collaborate, and keep all of your
For the ones of you that know us, you have heard us say that only two percent has happened - now this has happened. Enjoy!