Thoughts, facts, and knowledge
SEO
Thanks to Google’s algorithm Penguin, there's been major changes in the way to work with on-page optimisation during the last year ...
Inbound
Links to resources and interesting things with regards to online that the Zooma team has bookmarked recently.
Business strategy
Almost “all” agencies working with brands and companies suddenly are loaded with strategists…
Online trends in device ownership is starting to have an impact on online traffic and on how a brand’s online presence is perceived.
I’m just like everyone else... I want everything to happen right now, on demand, here and now. And I expect all brands and companies to know that.
Social media
Linkedin might be the dominant player when it comes to our professional offsite networking, but it's too early to forget about Xing and Viadeo.
I still run into situations where I wonder if and how companies and brands think through how they want to be perceived? I am certain about the answer.
It’s clear that the automotive industry in Europe is in trouble and has been so for the last couple of years. Are we in fact approaching "peak car"?
Taking away the displays when we think of how to use online will free our minds and expand the potential of online and its uses.
Conversion
Online trends in B2B ecommerce are clear but compared to the B2C market, most B2B companies still have a long way to go.
It's no surprise to most that because of online change is needed, but how to manage change? Here are the first 3 things you should do.
If you still question online, it’s time to stop and face the facts of the importance of it. Behaviors have changed based on eternal habits and needs.
Smartphones in the world has already passed 1 billion and will grow rapidly in the next few years - What will it mean for your online strategy?
Quite recently, in a typical marketing department of a typical company, three people had a discussion about a product launch campaign.
There are many important turning points in the history of human invention and evolution of technology. We're about to write the next great chapter.
Qarin Lövgren
Stellan Björnesjö
Anders Björklund
Martin Ray
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