Thoughts, facts, and knowledge
How often do you get a "Thank you" from the brands and companies that you purchase from and interact with?
Content creation
In August 2012 medium.com, the blogging platform, was opened. If you haven't tried it yet, get started!
Every month Trenwatching has published a trend briefing, and in May 2014, it contains a template for revealing consumer trends called Consumer Trend Canvas
Inbound
Is marketing harder today than yesterday? Some of you say yes, some say no. Here are some of Zooma's thoughts.
What is the definition of online? Here is our suggestion to get you started.
Continuing upon a series we started last year, and we're sharing with you some of the resources we're bookmarking between members of the Zooma team.
Business strategy
The Mobile World Congress is for the mobile industry and a mini-universe for all things mobile. Here are some reflections and thoughts from Zooma.
When, where and how do you get creative? Learn how to approach problem solving and the creative process using lateral thinking.
Do consumers trust online advertising? According to Nielsen trust is on the rise with earned media still very much on top.
Humans love to compete and the same applies in the marketing and communications industry. What's the main force for agencies to compete for coveted prices?
Through the years there is one single blog that I return to each and every day… and that is brilliant Seth Godin's impressive blog.
The gamification gained popularity a few years back and is now more popular than ever. People that never play games are now playing on their smartphones.
SEO
Thanks to Google’s algorithm Penguin, there's been major changes in the way to work with on-page optimisation during the last year ...
Links to resources and interesting things with regards to online that the Zooma team has bookmarked recently.
Almost “all” agencies working with brands and companies suddenly are loaded with strategists…