Thoughts, facts, and knowledge
Inbound
Watch this video from HubSpot to get the basics of inbound marketing.
Business strategy
It's always interesting to read through companies' vision statements. One of my favourite vison statements is Amazon's.
I very often hear people exemplifying the best vision they know with John F Kennedy's Man on the Moon Speech. But is that really a vision?
What is an online touchpoint? An online touchpoint is the interface of a place online.
How often do you get a "Thank you" from the brands and companies that you purchase from and interact with?
Content creation
In August 2012 medium.com, the blogging platform, was opened. If you haven't tried it yet, get started!
Every month Trenwatching has published a trend briefing, and in May 2014, it contains a template for revealing consumer trends called Consumer Trend Canvas
Is marketing harder today than yesterday? Some of you say yes, some say no. Here are some of Zooma's thoughts.
What is the definition of online? Here is our suggestion to get you started.
Continuing upon a series we started last year, and we're sharing with you some of the resources we're bookmarking between members of the Zooma team.
The Mobile World Congress is for the mobile industry and a mini-universe for all things mobile. Here are some reflections and thoughts from Zooma.
When, where and how do you get creative? Learn how to approach problem solving and the creative process using lateral thinking.
Do consumers trust online advertising? According to Nielsen trust is on the rise with earned media still very much on top.
Humans love to compete and the same applies in the marketing and communications industry. What's the main force for agencies to compete for coveted prices?
Through the years there is one single blog that I return to each and every day… and that is brilliant Seth Godin's impressive blog.
Anders Björklund
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Stellan Björnesjö
Ingrid Wallgren
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Mattias Granat
Martin Ray
