The B2B Enablement Hub

Discover why Zooma renamed The Onlinification Hub to The B2B Enablement Hub to better support modern B2B companies with alignment, data-driven strategies, and customer-centric growth.

Learn why regular CRM cleanup is crucial and discover practical criteria to maintain a high-quality, effective contact database for better sales and marketing performance.

Transform your B2B sales strategy with insights on modern selling, personalisation, CRM best practices, and more advice on driving meaningful buyer engagement.

Discover the key challenges in modern B2B sales and essential shifts needed for success. Learn how to align sales, marketing, and support for a competitive edge.

Explore The Onlinification Hub's evolution from 2012 to 2025, focusing on creating relevant, personalised B2B content that respects readers' time and addresses real challenges.

Do you turn up to meetings without having done the most basic research before the meeting? Here are some basic reminders that hopefully will change that.

The HubSpot Outlook Q4 2025 highlights the most important HubSpot product updates, AI innovations, and marketing. We break down what's new in HubSpot.

Learn strategies to break down departmental silos to enhance communication, collaboration, and overall company performance in this article.

Navigating B2B marketing requires relevance over volume. Learn to earn attention with well-timed, empathetic, and useful content that truly resonates with decision-makers.

Discover why LinkedIn is essential for B2B marketing, how to leverage it for engagement, and practical tips to build your personal brand.

In this article, we'll explore what marketing automation is and isn't, and why - despite its alluring name - it's not for laggards.

Stop demanding CRM flexibility; instead, refine your sales process for better consistency, insights, and efficiency. Discover why rigid processes lead to better sales outcomes.

Find out the definition of sales enablement and get some ideas of how to implement it in this article.

Learn what a digital strategy truly is, its importance, and how to effectively build one that aligns with your business goals for 2025 and beyond.

Learn how combining ABM and inbound marketing can create a powerful, integrated strategy that builds relationships and drives measurable results in B2B. Discover the synergy today.