Thoughts, facts, and knowledge
Content creation
Can you trust what HubSpot's AI assistant has to say? Well, it depends what language it's using. We looked at the tool's problems and how to overcome them.
LinkedIn
LinkedIn is more than just a social media site. If you're not active on LinkedIn as a professional, you're missing out.
Update your LinkedIn profile and enhance your personal branding. Discover features and tips to elevate your profile and showcase your skills.
Digital transformation
Digital transformation isn't just about updating your technology suite - it requires a bigger shift in the entire organisation's mindset.
SEO
Zooma SEO Outlook
CRM
Discover how HubSpot's integrations can enhance your expertise as a digital marketer, bridging the gap between complexity and success.
Podcasting
As AI tools get more sophisticated, demand for authentic content will grow — and podcasts are the perfect medium for providing it.
Social media
Find out how to create a LinkedIn newsletter that boosts your brand, reaches your social audience and creates a powerful new channel for content sharing.
Reporting & Analytics
The GA Universal deadline is just around the corner. Learn what crucial actions you need to implement right now to get prepared and avoid losing data.
This article gives a brief overview of the evolution of social media and explains the terms social media, social media for business and SMM.
Enhance your commenting approach on LinkedIn with some straightforward steps
AI
Explore AI-integrated Bing's impact on search trends, traffic shifts, and Microsoft's strategies to challenge Google's dominance.
When used properly, LinkedIn Sales Navigator can boost your whole sales operation. In this article, I share my tips for using it successfully.
Business strategy
This blog post lists some benefits of using a KPI dashboard and how it can help make better business decisions.
5 must-read books for business leaders to thrive in the digital age. Get advice about digital transformation, platform models, and the future of work.
Generative AI is making algorithms that can create new and original content. It's important to lean in and understand the fundamentals of how it works.
LinkedIn is a powerful tool for B2B decision-makers. By creating an engaging profile you can position yourself as a credible expert in your industry.
Marketing
This blog post explores the benefits of Web3 and how using decentralised social networks could impact brands and marketers.
Overcome challenges in modernising B2B sales, marketing and service in the digital age. Learn tips and embrace the benefits of a digital transformation.
Voice search's growing importance in SEO. Statistics on voice searches are presented in this article. Make your website more visible with voice search.
ABM
Learn four essential tactics of a successful account-based marketing strategy to target and win high-value accounts.
Discover why the few B2B companies that have come far with onlinification and digitalisation use online and digital as a natural part of their work.
Customer satisfaction
It's challenging to be a B2B sales rep; to manage expectations, competition and ensure you have time to meet the needs of everyone in your sales pipeline.
Project Management
Three things that are always important not to underestimate or take for granted when involving a developer (or any human resource) in a project.
If you're not using LinkedIn as a salesperson, you're missing out on a major opportunity to connect with your potential customers.
Do you realise why many B2B companies are entering the editorial space? Do you understand that they will win?
As is tradition, we've rounded up the most popular articles from last year. As usual, it wasn't the articles published in 2022 that had the biggest impact.
You should measure your website's performance by using a website grader to tell you the truth.
In his article, I'll explain why you need a content governance framework, a set of rules, and the tools required to ensure the quality of your content.
Referral marketing
I wrote this article for anyone considering building a B2B referral program.
Customer journey
If you're ever been confused about the difference between a touchpoint and a journey (and how the two interact), Anders explains it all in this article.
Referral marketing is a cost-effective, yet overlooked technique for acquiring leads. This article is an introduction to referral marketing.
Digitalisation
Learn how to get a smooth process in your projects.
Will marketing start using blockchain to build more trusted relationships?
Learn why experimenting is so important and how to develop a culture of experimentation.
Many B2B companies strive to position colleagues as knowledge leaders, but is that really what is most important for most B2B companies?
In this article, I'll reveal a technique that will give you an endless list of business podcast topics that will reach and appeal to your audience.
Sales enablement
Embracing digital transformation by taking a good look at your tech stack now is a move to future-proof your organisation and achieve measurable sales ROI.
Reflections on why there hasn't happened more in the past 25 years when it comes to business development and digital transformation.
Many marketing departments don't interact much with the sales team. Better sales and marketing alignment could lead both departments to improved results.
I've done a lot of podcasting over the last couple of years - now, I'll tell you how to get started with my tips for podcast equipment for beginners.
Business blogging
Writing an article for a business blog aims to initiate conversions that drive more business. To succeed, there are some things you need to consider.
Digital sales
Selling to a DMU can be complex. Reconsider your sales methodology and the role of marketing to enable sales in closing more deals.
For measuring customer loyalty in B2B industries, the Net Promoter Score (NPS) is the most widely used metric - but what is a good NPS score?
After 2 years of hosting The Onlinification Pod, I've gathered my tips on how to be a good podcast host and get as much out of your guests as possible.
Are your usual sources of content ideas beginning to run dry? Take a look at Alexander's tips on the best places to find inspiration as a content creator.
The Onlinification Pod was founded on curiosity about what it takes to run a weekly podcast. Now two years later, it's time to reflect on lessons learned.
Marketing automation
This example shows the power of combining sales and marketing automation using a collaborative approach between marketing and sales.
Any company can start a business blog. Learn how to run it successfully in the long run.
Learn more about what digital marketing and digital marketing strategy framework are and what the key to a successful digital marketing plan is.
Prospect research is essential. To help you out, we've compiled a list of some of the best places to research buyers before interacting or conversing.
Customer experience
Data and statistics are fundamental in any business but do not always make people feel very much. That's where storytelling comes in.
HubSpot
In this article, I explore and explain how you could gear the power of your data and turn your CRM into a valuable and revenue-generating machine.
Branding
Lately, I've been thinking about the best superpower for a brand. But I realised there's already a way to get those results - with a solid brand strategy.
This article describes four critical focus areas you must be aware of to ensure you create relevant social content and give the best possible experience.
Learn how to convince customers to volunteer their data & how to manage this first-party data effectively.
Drip campaigns and Lead nurturing are both excellent tactics, but they become truly great when combined.
Learn how to create LinkedIn articles and what the benefits are.
Rethink your organisational structure, the key responsibilities, skill sets, headcount, and goals to ensure your marketing organisation's success.
It's never been as crucial before for potential sellers to put themselves in their potential buyer's shoes to understand their challenges and needs.
When barriers to business start popping up, sales teams need to find new ways of getting round them - how is your team doing?
Most would agree that after the pandemic, we need to change and become more digital in how we conduct business. - B2B sales enablement is the solution.
Inbound
Have you ever wondered how to decide between inbound vs. outbound marketing? This article gives you a clear overview of the answer!
With the use of Copy.ai, Grammarly and HubSpot I found out how to write a blog post fast. But would I do it again? Absolutely not!
Are you serious about your SEO efforts? Then you should build an in-house SEO team instead of hiring an agency. Check out our article on SEO team structure
Big data is still a hot topic among corporate decision-makers. In my opinion, many of them should focus on getting their small data in order first.
Optimising content cadence for your published articles is crucial in creating long-term success from your B2B content and maximising SEO results.
A CRM system is not always capable of doing marketing automation. So what is the difference between marketing automation and CRM, and do I need them both?
Most potential buyers say salespeople are not trustworthy. You need to prove them wrong. The bigger the deal, the more trust it takes.
There are various options for enacting a digital transformation as technology becomes better and more standardised, with many tools to choose from.
Get a clear overview of why, still today, an inbound marketing strategy is the best thing you can do for your customers and your business.
Explore the levels of sales transformation and how to achieve organisational sales transformation.
Decisions are often based on how things look. In business, it's called brand perception, which is an essential aspect of brand management.
Keeping active customers happy is one thing - but how do you re-engage with customers and prospects that have fallen off your radar? Anders has some tips.
In 5 steps Tobias guides you to create your own sales enablement program - and be effective & successful in doing so.
Big data is an immense field of opportunities for companies. Insights from big data can identify and solve problems within your organisation.
Do you have suitable marketing activities in place to meet your audience's demands and stay ahead of your competitors?
Technology has its place in any sales enablement program. Learn what a sales enablement platform is, what you can expect from it... and be warned.
The technology evolution to serve unique B2B needs is accelerating, and the market will accelerate right alongside it.
To increase effectiveness of content over time, you need to use content authority.
Buyer's journey content is vital - many companies are great at creating content for the journey's start, but not the later stages. Here's how to to fix it.
Can we now say welcome to a modern world supporting the new B2B buying?
These are the essential steps to take, questions to ask, and typical hurdles to overcome when you implement marketing automation software.
Most businesses are great at coming up with new digital transformation projects - this matrix will help you prioritise them so that they actually get done.
Inbound sales are the critical foundation of a modern sales team approach because as the buying process changes, your sales approach needs to transform.
Written content is not as powerful as it used to be, you need to prioritise the quality for it to continue to perform.
This article guides you through the most-important metrics for understanding your pipeline, commercial strategy, and overall business performance.
It doesn't matter how big your company is - you should have a CRM data strategy. Here are some tips on how to create one and what to think about.
Webinars can be a great tool when used right - but they can be intimidating for first-timers. Here's some tips to make sure your first one goes smoothly.
Digital outlook
If the customer is always right, does it make sense to challenge the person you are trying to do business with? Anders gives his thoughts in this article.
In an increasingly digital and remote marketplace, your online presence is more important than ever - so here's how to optimise your LinkedIn profile.
What do modern buyers look for in sellers? And does your sales team make the grade?
A strong LinkedIn network is a fantastic asset for any sales rep - but there's a right and a wrong way to build one. In this article, Anders explains more.
Creating a business blog (or knowledge hub) is simple - but filling it with quality content is hard. These business blog examples can get you started.
Is your company losing customers faster than it can bring in new ones? Chances are there's way too much friction in your process.
Change is a natural part of life for any sales organisation that wants to stay modern, but it can also be stressful - follow these tips to make it easier.
If you're currently weighing up your options, you can get a better idea of what HubSpot has to offer with this simple process.
It's difficult to describe what makes up a brand identity, but everyone knows a good one when they see it. Get some tips on how to create one for yourself.
A significant change in digital strategies often results in resistance. In this article, Tobias explains how to overcome this resistance and succeed.
All B2B sales managers know that sales transformation must happen. Why do some sales transformations initiatives fails and some succeed?
Avoid these mistakes, and you'll end up in a much better position than the majority of new HubSpot users.
2022 is going to be full of challenges for B2B companies. Here's some of Anders' main thoughts on what they'll be, and how your company can deal with them.
Your company probably has plenty of salespeople, but few sales enablers. Here's how to run an effective sales enablement implementation in your sales team.
A look back on our most-popular articles from 2021 - and a lesson on the importance of evergreen content!
Most companies claim to prioritise digitalisation, especially in sales and marketing. However, very little has happened - so what's the solution?
Our updated 2023 social media calendar will help you to organise your social media posting and plan all your social media content in advance.
The first half-year at a new company can make or break a CCO. Here's our main tips for achieving success quickly and laying a foundation for the future.
Revenue operations, or RevOps is a buzzy term in the world of B2B. In this article, we explain what it is, and why it's important for your company.
The customer experience has to be easy and immediate today. If customers encounter resistance on their path to purchase, there's a risk they'll leave.
Social selling is a vital tool for succeeding in the modern marketplace. But too many sales reps focus on the selling side, and forget the social.
Many B2B companies fail in their efforts to get non-marketing staff to create content. In this article, I'll explain how to succeed.
Decision-makers typically look at cost and usability when choosing automation tools - here's what they should also consider.
This new AI language model can instantly generate complex, readable texts with barely any human involvement. But can it replace human content creators?
Google's change aims to improve user experience - but if you want full control over your content, there's some measures you can take to stop them.
What makes your brand excited? Or scared? If you don't have an answer, it's time to start creating your brand personality.
It's often a challenge to achieve long-term success with sales enablement. By following these best practices, you can at least lay a good foundation.
Good customer relationship management can create huge new possibilities for B2B companies - here are a few examples from companies who have succeeded.
The backbone of any successful sales enablement initiative is great content. In this article, we list the top types of content you should prioritise.
To succeed in your digital transformation, you need to focus on people. In this article, Anders explains the steps you need to take.
Your customer journey is the route someone takes on the road to becoming one of your company’s customers, and their common pain points need to be solved.
If you're looking to improve your B2B marketing, it's a good start to stick to these basic rules.
Marketing automation is a fantastic tool to increase the size of your digital footprint - find out why you should get started in this article.
Apple's privacy updates have big implications for online marketers. Find out what they mean, and how you can adapt to continue reaching your audience.
Using topic clusters is a great way to provide relevance to your readers and boost your search rankings. In this article, we explain how they work.
Targeting the most valuable and most relevant keywords is essential if you want to succeed with your business blog. Here's the tools we use to find them.
We've compiled some data that answers the main questions B2B companies have around marketing automation statistics.
The pandemic changed digital sales dramatically - so how should your sales team adapt?
If you want to make sure the people who actually make the decisions see and appreciate your content, get some tips from Alexander Evjenth.
In this article, you'll find some examples of simple, high-impact marketing automation flows that you can set up in less than 30 minutes.
Email marketing
If you want to know how your email marketing statistics are performing in comparison to your competitors, we have the benchmarks you need.
How to create landing pages that convert. See our tips on landing page design, content and personalisation. Enjoy!
Find out the definition of sales enablement and get some ideas of how to implement it in this article.
Make sure your pictures look fantastic with our guide to the best image sizes for social media in 2021 - including Facebook, LinkedIn, Twitter and Insta.
It's important to understand your customer journey if you want to improve your customer experience - in this article, we explain what it is.
CRM is essential for a competitive sales process - in this article, we share some of the main benefits we've discovered through our CRM work.
What is digital readiness, and how can your company achieve it? That's what we discussed in a pod episode - which we've summarised here. Enjoy!
If you're considering investing in HubSpot CRM, read our guide first to find out what it has to offer.
What's the best way for a sales team to generate leads in 2021? As always, relevance is key.
Sales enablement - is it a must-have, or just a good-to-have for your sales team?
If you're considering testing HubSpot's Marketing Hub, you can get the information you need to make a decision in this article.
How to understand and map out the customer journey to increase the efficiency of your funnel and keep existing customers satisfied
How does HubSpot match up against its competitors when it comes to email marketing tools? Get an overview in this article.
CRM doesn't just mean software - it's also a whole way of thinking that can help your business serve customers better.
Keep it simple!
What is email marketing, anyway? Get an understanding with this article and find out what you need to have in place before launching a campaign.
The rise of remote work means you may need to onboard your new employees digitally. Here are some tips to help this process go as smoothly as possible.
CEOs need to get started using online and digital as a core part of their work - if you're a CEO, find out how to do it in this article.
Have you ever received marketing emails? If so, you probably have an opinion of whether it was successful. Find out how to ensure success in this article.
If you're looking to get started with audio content, where should you focus your resources? In this article, I offer some answers.
HubSpot's list of marketing trends for 2021 has some great insights - I've summarised what I think are the most interesting ones.
When we re-introduced The Onlinification Pod, we discovered endless possibilities to repurpose podcast content. Here's some tips on how to do it yourself.
In this article, I'll share some tips on how to run a podcast for your company, covering everything from defining the purpose to generating topic ideas.
Finding the best marketing automation tool is a challenge because there are so many. Learn what to consider and which are most highly rated by B2B users.
Many companies have plenty of content - but it's often the case that it's not used so much by sales reps. Find out how you can fix this in this article.
In part 2 of our series on the knowledge content creation process, we take a look at how the process actually works in practice and the routine behind it.
If you're looking to get started with ABM, we've got some tips for the necessary steps you need to take first in your organisation.
There's still plenty of B2B companies that aren't using social media to their full potential - if this is the case at your company, get started!
An introduction to account-based marketing from a CFO's perspective.
How should you choose between digital platforms and decide which is best for you? This article describes the 3 key areas to focus on.
COVID-19 has caused B2B and B2C buying behaviour to change radically. But how can your company keep up?
If you've got a marketing management position, it's vital to know what ABM could offer you. Find out why you should consider it in our article.
Getting ABM going in your organisation isn't an easy task - but there are plenty of benefits.
Are you simply waiting for corona to end and things to go back to how they were? If so, you need to change your expectations.
What's the actual effect that ABM could have on your business? This article helps you as a decision-maker decide whether ABM is the right approach.
You'll struggle to succeed with ABM without high-quality data on your target accounts. Here's what you should focus on.
To create high-quality knowledge content that you can publish regularly and consistently, you need a content team. Here's how you set one up.
Video is an excellent marketing tool - but if you want to make the most of it, you need a decent script.
Marketing automation is a powerful tool - but if you want to do it well, you need to follow these best practices.
By using smart content, we managed to clean up our HubSpot portal and improve UX. Find out how you can implement the same solution yourself.
Competition in the marketplace has never been tougher, and you need an effective brand to get noticed. Here's some advice for how to go about building one.
When to post on LinkedIn. Social media activity can expose companies to extensive target group members that could turn into leads and business.
This article outlines Zooma's view on the gated vs ungated content debate and insights into how we reason ourselves and advise our customers.
Are you trying to reduce friction in your content creation process? Here are some tips that have helped us in the past.
If you're trying to boost your content quality, ghostwriting is a great tool. In this article, I'll explain why and how you should ghostwrite your content.
What is behind the new social media app 'Clubhouse'? How does it work, and what is there any criticism of it? Here are the most important answers.
This quick overview of the leading social media platforms will help you decide which one to use.
If you want your content to be interesting and engaging for readers, you need a good mix of content formats. Here are some possible formats to focus on.
Happy New Year! Here are the most-read articles of 2020 from The Onlinification Hub.
Here is The Onlinification Hub's most-downloaded content of 2020.
There is a massive disconnect between what content B2B-buyers expect and what B2B-companies deliver. Find out what you and your company can do about it.
Content could be categorised by format, e.g. article or video. But, it could be categorised by types of content - its purpose. This is how you could think!
Digital business and sales transformation is a hot topic in B2B. Money is spent redesigning customer experience, sales processes, and business models.
2020 has been an interesting year, to say the least. How has it changed the way I use the web?
Learn how you and your company can achieve the wanted balance between data privacy and personalisation!
Here is a brief summary of the cookie law and GDPR-compliant tools you need to use.
The purpose of the article is to inspire you to increase your usage of email marketing.
Learn what account-based marketing and inbound is and what they have in common and download the account planning template.
Learn how the LinkedIn algorithm works and how to outsmart it.
Change and transformation are slow. Learn how to start being fast.
Sharing with you some of the resources we’ve bookmarked in October 2020. We hope you find them interesting and useful!
In this article, I present my view on how you could overcome operational silos.
Learn more about the inbound marketing certification, why it's important, and download a detailed guide for attending an inbound marketing course.
Learn how to master remote video recording with minimal effort.
Before start posting on social media, it's important to know what you need to consider. Read this article and download the complete social media guide.
I have listed a couple of questions here, that you could create answers to, and potentially get your desired digital transformation right.
Companies need to show interest in and understand the importance of customer-centricity to please their customers in every encounter.
In this article, I provide some of my thoughts around customer satisfaction: what it is, and why you and your company needs to begin measuring it.
Doing business remotely can feel daunting and challenging. We try to give you clarity and simplicity to succeed in doing business remotely.
Here are the most downloaded content offers on The Onlinification Blog of the first half of 2020.
Customer Performance Indicators (CPIs) can help you identify your customers' problem and solve it.